Artform Introduces a Note/Greeting Card Line Perfect for Small Quantity Personalization

Newburgh, New York– Artform, a boutique graphic design studio, specializing in corporate, advertising, branding and publishing (most recently Hudson Magazine) introduces Little Note Card, its new division that designs and prints pretty little note cards, invitations and announcements.  

Little Note Card wants every message to be magical and unforgettable with its delightful illustrations and creative photographs that are used in each design and carefully printed in limited runs.

An individual, retailer or company can now personalize a note card or announcement with their message or branding at a very reasonable cost with a minimum run of just 48 pieces! There are no quantity restrictions if you buy from the stock collections and cards are available as singles and in boxed sets.   

 
Set of 8 blank cards — It’s a must own – the perfect little note cards from the Vogue Collection of designer shoes. These original illustrations are reproduced on crisp white 80lb silk-finish cover with a square-flap white vellum-finish envelope. Each note card measures 4.25 x 5.5 inches and is blank inside.  SET CONTAINS: 8 note cards and envelopes packaged in a French vanilla color gift box with clear top.  

For someone special–A fabulous little card to send to someone you care about!  “Bouquet Bootie” shows off a short ankle boot piled high with an enchanting floral bouquet that whispers: “I love you!”

Sweets Collection of birthday and wedding cards–Such a lovely way to say “Happy Birthday” to someone you love with this dreamy cake dressed in raspberries and lime confections.

Floral Collection tugs at your heart! The beautifully photographed flowers are printed on crisp white glossy stock and are available with and without sayings.

What a great way to start communicating again–whether you need to reach out to friends or family or reconnect with your business associates or establish new markets, Little Note Card offers a lovely alternative to email and digital correspondence. It’s personable and everyone just loves getting a little card or announcement in the mail!

For more information, please email artform @ hvc . rr. com

Starting A New Business? Need A Logo, Business Card, Poster for Your Next Event?

…Perhaps you need a new logo, signage for your shop, an ad inviting customers to your next opening or store sale?  

We will create a unique look for you that helps you get noticed! 

…Need to freshen up your collateral material for your next sales meeting or trade show?

Targeted sales brochures and imagery will improve your chances of reaching the right customer!

…Hosting an event this month and need a theme, invitations, direct mail promotion, or program books?

With over 20 years of experience in creating graphics for both print and the web, you can trust that the job will get done!

Dynamic, Fresh, Effective, Affordable and Professional…

For more information, go to the “About” page. To see our work, click on the “Categories” on the right.

Designing Posters, Invites, Labels–Attracting Attention to Your Product or Event

 Designed by Artform

Postcard Invitation/Poster

One of the most exciting aspects of graphic design is marrying just the right image to the copy resulting in a visual communication that gets a response, hopefully the right one. Most designers have developed a style that is uniquely theirs–however, each project must communicate the right message in the proper tone and be representative of the client and the end-product.

 

Cover Design for Graduate School Guide

Poster for SUNY Ulster Student Transfer Program

Wine Label

Logos–Designing a Logo That Speaks Your Brand

Designed by Artform

A logo should be unique and memorable! It has to have personality and represent the client’s business. Once the concept is conceived, the type and weight, imagery, and color will define the logo design. 

 

 

  

 

 

 

 

 

Brochure Design—Designing a Brochure

Designed by Artform

Brochure design services—Artform, a complete design studio, designs tri-fold and bi-fold brochures, sales brochures, and corporate identity packages that are custom-created to meet each client’s sales objective.

 

Artform was contracted to create a design layout for a sales brochure for a client who was in the process of expanding their wedding event planning business in New York to multiple locations nationwide. In addition to the printed brochure, a cd-rom presentation was created as a very personalized format that was mailed to perspective new clients. The designers selected a pastel palette and softened imagery throughout the piece. 

Magazine News—Gourmet Magazine Closes After 70 Years

Publisher Condé Nast Announces Gourmet Magazine is Expected to Close by the End of the Year

Gourmet magazine, the legendary chronicle of fine dining and eating, which has amassed a devoted following for nearly 70 years of publication, will close down according to publisher Condé Nast. The magazine, introduced in 1940, will cease publishing by the end of the year. Gourmet, which has nearly 1 million subscribers, fell victim to a decline in ad sales—the slowdown in print publishing and popular food shows on television and online sites eroded the magazine’s advertising revenue. Condé Nast will continue to use the Gourmet brand in book publishing and television programming, and Gourmet recipes will still appear on Epicurious.com. The publisher’s other epicurean title, Bon Appétit, will remain intact.

Future plans for editor-in-chief Ruth Reichl include promoting the cookbook, The Gourmet Cookbook: More than 1000 All-New Recipes for the Contemporary Kitchen,  more than 1,000 pages long and 5 years in the making, and there’s a new public television show, Gourmet’s Adventures With Ruth, making its debut October 17, 2009.

 

 

                                                     

Corporate Brochure Design

Designed by Artform

Corporate brochure design—designing a corporate brochure is one part of a company’s brand identity. A corporate brochure communicates its message through imagery. It defines a company’s capabilities resulting in strategies that will retain existing customers and attract new ones.

Storm King Contracting of Montgomery, New York, contracted Artform to create a corporate brochure and a re-design of their logo. The tone of the brochure was to reflect Storm King’s 25 plus years of distinguished leadership as a full-service construction organization delivering superior quality workmanship and excellent customer service.  From historic renovations and libraries, recreational and educational buildings, and luxury hotels, to medical facilities, large office buildings, and manufacturing plants, Storm King is unwavering in their commitment to respect the historical heritage and the natural beauty of the surrounding area (Storm King Mountain, the gateway to the Hudson Highlands) and to improve the lives of the residents and the surrounding communities.

The redesign of the logo involved changing the color palette and the font selection. The designers chose a dark maroon and black in place of the original blue and green, and they incorporated a strong all-caps font complemented by a lighter Helvetica to replace the original italicized font with a drop shadow. The brochure followed a large format measuring 9” x 12” incorporating a balanced design using two fonts in varying weights and sizes, large areas of clean white space juxtaposed against bright full-bleed 4-color pages.

 

Designing Print Ads

Designed by Artform

When designing print ads, the first step in developing a print ad campaign is to establish the brand. Once determined, the graphic conceptualizing begins matching the client’s message to the targeted audience.

  

 

In this full-page ad, this photo beautifully displays America Retold’s vintage-inspired product line. The  typographic treatment complements the nostalgia and whimsy resulting in a pleasing visual that showcases the advertiser’s uniqueness.

 

 

 

  

The advertiser’s message can often be just as powerful using an image and a minimal amount of copy to engage the reader and stimulate a positive reaction.

 

A full-bleed large photo with a bold headline defines the advertiser’s capabilities. Additional imagery and bulleted sales points add credibility. 

 

 

 

 

 

 

 

 

Although copy-heavy, the use of this photo collage  engages the reader and keeps their attention.

 

 

 

 

 

 

 

 

What can be more compelling than a strong image? Add a muscular headline with benefits to grab attention and elicit response. Black and white imagery can often be very compelling particularly where color  generally dominates a page.

Magazine News—Guitar Aficionado Magazine

The World’s Finest Guitars and Life’s Other Luxuries

Guitar Aficionado Magazine, a quarterly magazine, is published by Future US, a leader in special-interest magazines and websites and one of the fastest-growing media companies in the US. Guitar Aficionado is the first magazine for passionate people who enjoy the guitar in all of its timeless, functional beauty-people who, likewise, have an enthusiasm for the very best that life has to offer. Guitar Aficionado not only features entertaining articles about the world’s finest guitars and the people who play them, but infuses an upscale Rock & Roll sensibility into fashion, travel, luxury goods and much more!

Magazine News—LoftLife Magazine

The Loftstyle Guide to Life in the City

Modern Holdings, Inc., a Northeast-based private equity firm launched LoftLife magazine  and its companion website loftlifemag.com in Atlanta, Georgia, in May, 2008. The quarterly publication addresses a previously untapped shelter-magazine market in Atlanta by delivering a “user’s guide” to living in an urban culture. LoftLife believes that, in the words of urbanist Jane Jacobs, “in order for a society to flourish, there must be a flourishing city at its core.” The desire for open space, good design, and adaptive reuse combined with the cultural and community benefits of living in the city are the main reasons readers choose a lifestyle of loft living. LoftLife magazine is a guide to this brave new world. LoftLife also touches on life, living, communicating, and enjoying living in Atlanta.